How do we make that goal a reality? Make them SMART

• Specific
• Measureable
• Achievable
• Realistic
• Timely

Attainable doesn’t mean easy! When we are setting goals with clients, we always develop a “stretch” goal. What’s amazing is how many of our clients surpass their annual goal and meet that stretch goal.

How do they do it? Focus, communications with regular updates thoughout the company, encouragement and incentives when the goal is reached.